Job Summary
The Regional Outreach Lead develops and drives the regional growth strategy for Base Outreach teams, aligning outreach initiatives with commercial objectives to increase referral volume, market expansion, and strategic healthcare partnerships across multiple regions. This role partners cross-functionally with Sales, Clinical Leadership, Operations, and Marketing to translate market intelligence and performance data into targeted outreach strategies that expand utilization and strengthen EMS and hospital relationships. Through leadership of Base Outreach Coordinators, the Outreach Lead establishes outreach standards, drives accountability for measurable growth outcomes, and ensures consistent market positioning that differentiates Air Methods through clinical excellence, safety, and service capabilities.
Essential Functions and Responsibilities include the following:
- Lead and develop the performance of Base Outreach Coordinators (BOCs) in support of Outreach metrics, and overall flight growth objective. Review BOC monthly and quarterly activity and impact, ensuring alignment with strategic growth priorities.
- Partner with BOCs, Sales, Clinical Leadership, Marketing, and Operations to evaluate outreach impact and remove barriers to increased flight requests. Identify community market opportunities to expand presence and increase utilization within underserved or high-growth territories. Guide and refine customer engagement strategies to ensure targeted, value-driven interactions that enhance education, build trust, and drive measurable utilization growth.
- Support strategic planning for Outreach community events, EMS education programs, and PR initiatives designed to increase flight requests which includes “talking points”, marketing materials, and SWAG that highlight clinical excellence, response capabilities, safety outcomes, and service differentiation.
- Lead onboarding and ongoing training for BOCs, Account Executives, and other teammates on Outreach strategies, and growth objectives to continuously improve outreach effectiveness.
- Review and approve industry sponsorships and community event participation to ensure alignment with growth strategy.
- Partner with Corporate Communications to gather data for media advisories, press releases, and patient success stories. Support social media coordination and outreach storytelling initiatives that reinforce community trust and market growth.
- Collaborate cross-functionally to plan and support new base openings and program anniversaries, ensuring events are strategically leveraged to increase awareness and outreach efforts to support successful launches.
- Other Duties as assigned.
Additional Job Requirements
- Regular scheduled attendance, remote-based role
- Indicate the percentage of time spent traveling< 30%
Subject to applicable laws and Air Method’s policies, regular attendance is an essential function of the position. All employees must follow Air Methods’ employment practices and policies.
Supervisory Responsibilities
This position has no supervisory responsibilities.
Qualifications
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. In accordance with applicable laws, Air Methods will provide reasonable accommodations that do not create an undue burden so disabled employees may perform the essential functions of the position.
Education & Experience
- Bachelor’s degree from four-year college or university preferred; and three (3) or more years related experience and/or training or equivalent combination of education and experience
- Minimum of (3) years’ experience in outreach, project management, healthcare growth, or commercial strategy
- Experience in medical transportation services or health care preferred
- Healthcare acumen preferred
- Track record of exceeding company KPI’s
Skills
- Serve as a partner, advocate and expert for the crews and Crew-based Marketing efforts
- Self-starter with competitive spirit and ability to work independently in a dynamic, fast-paced environment, but also function as a key member of a team
- Creative thinker who is not afraid to speak up and share ideas with members of the management team and senior leaders
- Ability to multitask, prioritize and execute based on key initiatives and timelines
Computer Skills
- Intermediate with Microsoft Suite, including Teams, Word, Excel, PowerPoint, and Outlook
Certificates, Licenses, Registrations
